BBVA tops Forrester mobile bank app chart

Spanish bank BBVA has been ranked a series one mobile banking app in a universe by Forrester.

In a 2017 Global mobile banking benchmark study, Forrester ranked a mobile use offerings of 53 banks opposite a world.

Lloyds Bank was a highest-ranked UK bank (11), with Barclays (18), Nationwide (21), NatWest (23), Santander UK (28) and HSBC (34) following.

“BBVA has leapfrogged a peers with unrivalled functionality and good usability. Over a past 3 years, a bank has finished conspicuous improvements to a mobile banking functionalities, relocating from being a relations slouch in Europe in 2014 to turn a tip bank worldwide this year,” pronounced Forrester.

The BBVA mobile app has some-more than 3 million subscribers in Spain who use it to correlate with a bank by their mobile phones, that is 30% some-more than in Dec 2016.

In May 2017, there were some-more than 56 million interactions with BBVA regulating a smartphone app, compared with 23.8 million in May 2016. In total, BBVA has around 19.9 million digital business worldwide.

Gonzalo Rodriguez, conduct of digital mutation during BBVA Spain, pronounced a increasing use of digital channels is due to a consistent updating of mobile channels. “This growth never stops and a customers’ new needs abet us to continue operative on new functionalities,” he said.

“Initiating a debt focus – usually like many other products and services – can now be finished from a smartphone. This is something that would have been inconceivable usually a few years ago. In fact, as of May, a smartphone accounts for some-more digital sales than a website.”

Forrester praised BBVA’s plan to put business during a centre of a charity rather than usually adding functionality. “Many banks explain to be customer-obsessed, though usually a handful are,” it said.

“Becoming customer-obsessed is not about focusing on adding new mobile banking functionality, it is about putting business during a heart of what a bank does. For instance, banks such as BBVA foster income government as a bank’s categorical online banking dashboard, not as a apart apparatus or service,” it added.

Mobile banking apps currently have extended functionality and some rising challenger banks are mobile-app only. One instance is UK bank Starling, that offers stream accounts by customers’ smartphones and uses a latest mobile and information technologies to support digital lifestyles. 

But normal banks in a UK will have an advantage if new investigate from a British Bankers Association is anything to go by, that suggested that bend networks are an critical enrich to mobile apps.

The survey of 2,000 UK consumers showed that 68% suspicion a bank bend was essential when opening a stream account, compared with 25% who lucky a mobile app.

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